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Our Story


Areaware is a gift and home accessories brand based in Brooklyn, NY and Columbus, OH. We’re a small team of 24 people dedicated to producing the best of new design. We work with a roster of independent designers on a royalty-basis, and oversee all aspects of bringing a design product to market, including creative direction, product development, sourcing, marketing, sales and distribution. We work with independent designers to bring their design ideas to life. We value design integrity, and collaborate closely with designers to realize their vision while also responding to consumer needs and market forces. Each design we produce is exclusive to the Areaware brand.

Photo by Anna Ottum.